The in-train magazine, ‘The Platform’, is first-of-its-kind monopoly magazine created in collaboration with Southern Railways. The goal is to organize and bring synergy to the journey, as well as to create a platform for brands to meet their consumers and for consumers to learn about the brands.
V Praveen Kumar, Founder – E-TOLLADS MEDIA, Shankar M Shiv, Co-Founder – Earth And Air, and Karthik PS, Co-Founder – Earth And Air, have overall sixty years of experience in understanding and creating engaging content for a new gen audience. The founders are firm believers in the success of good content through effective distribution. The Platform evolved along the same lines, with rich content distributed to a specific audience via an in-rail distribution channel.
This is a complete leisure lifestyle magazine with a wide range of content in various genres that includes automobiles, banking, education, entertainment, fashion, gadgets & technology, health, travel, etc.
The in-train magazine is completely new, and has been worked in phases. The first phase includes passengers from The Shatabdi Express between Chennai and Mysore; The Shatabdi Express from Chennai to Coimbatore; Chennai-Bangalore Double Decker and Chennai-Madurai Teja’s Express.
The first edition will transport approximately 4000 passengers one-way and meet 8000 passengers in a single day. This provides access to approximately 2.08 lakh passengers per month. The advantage of repeat passengers is less than 15% in each train. This gives a strategic advantage in reaching a diverse audience and ensures a monthly minimum readership reach of more than 1.6 lakh.
The audience base who travels by train is distinct/profiled and well-connected for spreading word of mouth. Also, the only journey where they will be at ease to consume all content, giving advertisers an advantage.
