New Delhi: India TV’s Chairman & Editor-in-Chief Rajat Sharma and Managing Director Ritu Dhawan celebrated the channel’s leadership in Hindi News rating charts (BARC 15+, HSM, 6-24 Hrs) continuously for the last six weeks. The occasion witnessed the participation of all employees of India TV at a glittering party the at Taj Palace New Delhi.
The celebration was to acknowledge the team efforts between reporters, anchors, producers, camerapersons, assignment staff, graphic designers, researchers, video editors and programmers, who were lending panache to overall telecast in addition to contribution from the sales and distribution team.
Rajat Sharma has been leading the well synchronised efforts from the front with two flagship shows, Aap Ki Adalat on weekends and Aaj Ki Baat at prime time on weekdays. Aap Ki Adalat, an iconic courtroom-room style interview program has been India’s longest running Tv show, since its inception in 1993. Prime ministers, statesmen, political leaders, film stars, singers and godmen have been grilled in Aap Ki Adalat for the last 29 years. Rajat Sharma announced that new episodes of Aap Ki Adalat will be on air soon. Aaj Ki Baat, at prime time every night analyses the day events, is ruling the chart with its undefeatable winning streak for a long time. Aaj Ki Baat is not only the most viewed news show by masses, but it has also been an influencer amongst politicians, judges, social workers, and other top personalities.
“In work and in life there are going to be times you’ll believe in something that’s unpopular, and you’re going to be called on to defend that choice. Too many times, people look and turn around to see what other think first and make their choice based on that. At India TV, we have never been afraid of speaking out mind and have never sought legitimacy from any vested interest. If there is something which can benefit our viewers and people at large, we go for it. That’s our primary benchmark” said Rajat Sharma, while addressing the staff.
“Keep following your instincts with courage and conviction. Obstacles are meant to be conquered and risks are meant to be taken. There are no shortcuts. India TV’s glorious journey is a shining example of this spirit”, said Ritu Dhawan at the party. At India TV, the credo has been “Shor Kam Khabar Zyaada” (less noise, more news), and the channel’s No.1 position is no surprise. In fact, India TV has been a pioneer and trendsetter in the news TV industry for the last 18 years.
