India is celebrating 76th Independence Day this year with the theme, “Nation first, always first”. This day is celebrated across the nation with fervour and pride, with people coming together to remember the sacrifices of our freedom fighters and leaders who dedicated their lives for our nation.
The Azadi ka Amrit Mahotsav campaign, an initiative of the Government of India, commenced on 12th March 2021, starting a 75-week countdown towards the 75th anniversary of India’s independence, will conclude on August 15, 2023. The campaign is based on five broad themes, Freedom Struggle, Idea@75, Resolve@75, Actions@75 and Achievement@75. The initiative is gaining momentum as a people’s movement.
Brands contributed their part of patriotism by dedicated campaigns for their consumers.
Brands featured are JSW Paints, NIC Honestly Natural Ice Cream, Godrej Group, MMTC-PAMP, Kalyan Jewellers, Cashkaro, Voltas, TradeIndia, Edelweiss Mutual Fund, Photofit Music, Robin Hood Army, Bharat Petroleum, TATA Tea Premium, IDFC Mutual Fund.
JSW Paints
JSW Paints is adding colour to India’s Independence Day celebrations with a film that once again drives home the brand’s promise, ‘Thoughtful is Beautiful’. Always putting forth interesting takes on what beautiful truly means, JSW Paints seems to say real beauty is in our thoughts. And it shows in the way a person, a home, a community and a nation behave.
The new film takes Think Beautiful out of the four walls of a home and into neighbourhoods. It takes a leap and makes a larger point. The power that beautiful thoughts have to make our nation beautiful. Playing off a relatable event, the film finds an ingenious twist. One that suits the mega occasion of India’s 75th Independence Day and puts a smile on your face.
NIC Honestly Natural Ice Cream
NIC Honestly Natural Ice Cream, the ice cream brand in India, has captivated consumers heart with a heart-warming ad film on the occasion of India’s 75th Independence Day.
The ad film starts with a question from a young son to his father that while in other celebrations one receives gifts, shouldn’t one also receive gifts on Independence Day. The father replies that we get the gift of ‘Hope’ on Independence Day, and the discussion continues about hope, ending with the son hoping he could get another ice cream. Ending with the hashtags #hope, #pride and #honesty, the advertisement strives to reconnect deeper emotions of the younger generations with Independence Day.
Godrej Group
On the occasion of India’s 75th Independence Day, Godrej Group released #SoundsOfMakingIndia, the sequel to its Independence Day campaign from 2019 that beautifully captured all the industrial sounds that signify progress in the manufacturing ecosystem.
The film #SoundsOfMakingIndia narrates the story of Godrej Group’s journey of being an integral part of our Nation’s progress. The film integrates the different businesses of one of India’s most iconic brands and gives consumers an opportunity to listen to the numerous sounds or the heartbeats of progress that truly make India.
MMTC-PAMP
Paying homage to 75 years of Indian Independence, MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery, released a film starring Vinay Pathak. Titled ‘Shuddhta ki Salaami’ this film celebrates the pride Indians hold in our nation’s achievements and accomplishments.
A reminiscent of our hard-earned independence attained at the stroke of midnight on 15th August, 1947, this campaign is aimed at commemorating the struggle of our forefathers and lays down a golden vision for the upcoming generation. The company has also introduced its range of exquisitely crafted 999.9 purest gold and silver coins as an extension of Govt of India’s Azadi ka Amrit Mahotsav celebrations.
Candere by Kalyan
Candere by Kalyan, a JewelTech brand, has announced the launch of its Freedom sale campaign with the hashtag #AbNahiTohKab to celebrate the nation’s 75th Independence Day this year by providing incredible offers on products.
As we approach the festive season, Candere is kicking things off with a phenomenal, limited-time offer of up to 100 pc discount on diamond-making charges. To sweeten this amazing offer, the brand will offer an additional 5 pc instant bank discount with no maximum limit. The 7-day #AbNahiTohKab campaign from 12th August until 18th August will ensure that every customer is provided with the freedom to shop to their heart’s desire.
CashKaro
Being the biggest Cashback & Coupons app in India, CashKaro wanted do something that Indians could relate to on the occasion of Independence Day.
CashKaro released a brand film called ‘Bachat Ki Azaadi’. This film talks about our inherent behaviour of bargaining at our local shops. But there’s another side to the coin, the 10 to 20 rupees we try to save means much more to our beloved local vendors than to us. It is this very sentiment that CashKaro wants to tap into and help Indians realise the other side. And when we really do want to find true value for money, there’s always CashKaro to give you real Cashback that you can transfer to your bank. It will make the 75th Independence Day sale live where members will get 75 pc EXXXTRA Cashback on selected brands & e-commerce sites, that too above all the sale discounts that are already running.
Voltas
Voltas Limited, the AC brand, from the house of Tata’s, has launched a new digital film – “#HumseDeshKiPehchaan” reinforcing the role of the blue-collar workforce in building the nation and keeping the wheels turning, without a pause. Launched on the occasion of India’s 76th Independence Day, this film is an honour and acknowledgement of the zeal of every worker who has helped to build a self-reliant nation.
The “#HumseDeshKiPehchaan” film is inspired by the undying spirit of over 300 million blue-collar workers in India. Being the backbone of the nation’s economy, these ground-level warriors are the driving force to keep the nation up and running. With this film, Voltas has aimed to capture the spirit of the front-runners and their journey with Voltas in making them self-reliant and ready for the future. The film gives voice to the blue-collar worker community who have been tirelessly working towards skilling themselves to a steady journey of being ‘Atmanirbhar’, making India stronger than ever.
TradeIndia
TradeIndia, the leading B2B marketplace unveils a digital campaign on the occasion of India’s 75th year of Independence. Aligning with Honorable Prime Minister Shri Narendra Modi’s vision of ‘Atmanirbhar Bharat’ TradeIndia’s latest creative masterpiece aims to showcase the true potential of India’s dynamic MSME sector & how it is making the country self-reliant or ‘Atmanirbhar’. As India celebrates ‘Azadi ka Amrit Mahotsav’, the campaign is an ode to the country’s MSMEs. The campaign highlights how MSMEs are truly building the face of the new India.
Babla Kocchar has voiced the eloquent lyrics of this campaign; that truly underlines the power of our nation’s business community in bringing sustainable development to our nation. The campaign starts with a person drawing the map of India followed by Babla’s alluring narration on how the diverse businesses across the country have formed an unspoken bond & our enabling each other towards a secure future.
Edelweiss Mutual Fund
Independence has a different meaning for each one of us. Edelweiss Mutual Fund celebrates Azadi ka Amrit Mahotsav through this special film. Film pays tribute to our great nation which has empowered and enabled us over the last 75 years to pursue our dreams as we want.
Photofit Music
Photofit Music is one renowned and successful music label that has created its own space in the industry with its quality of work. Our nation has completed 75 years of Independence this year. Producer Suresh Bhanushali and Photofit Music bring to us a heart-melting song “Mere Desh Ka Tiranga” to commend this patriotic day. As our beloved Prime Minister Narendra Modi’s “Har Ghar Tiranga” initiative is to invoke the feeling of patriotism in the hearts of the people and to promote awareness about the Indian National Flag. With this note surely ‘Mere Desh Ka Tiranga’ this song will strike that patriotic chord in everyone.
Robin Hood Army
Robin Hood Army (RHA), a zero-funds volunteer organization that works towards getting surplus food from restaurants and communities, to the plates of those less fortunate, on India’s 75th Independence Day, has partnered with leading media conglomerate ABP Network for Mission75, where they are serving 75 lakh meals across India. The mission has already begun, and lakhs of meals have already been served till date.
Based on the topic that never goes out of trend, weight loss, The Minimalist conceptualised a clever, provocative film – #KhaaliThaali. The film utilises ‘Khaali Thaali’, a simple tool to depict the brutal reality of many Indians and delivers a hard-hitting message.
Bharat Petroleum
Bharat Petroleum, India’s largest oil & gas producer joins Har Ghar Tiranga Movement in the build up to India’s 75th Independence Day, with employees hoisting the flag at its nationwide network of 3 refineries, 123 Installations & Depots, 54 LPG Bottling Plants, Lube Blending Plants and 56 Aviation Service Stations.
Channel partners and their employees also joined this movement at more than 20,000 Fuel Stations and 6,213 LPG Distributors, where they also distributed flags to customers. The corporation encouraged all employees to bring the Tiranga home and hoist it to mark this auspicious occasion.
TATA Tea Premium
This Independence Day, TATA Tea Premium – Desh Ki Chai, the flagship brand from Tata Tea’s diverse portfolio launches the #DeshKaGarv campaign, celebrating India’s glorious post-independence journey. In line with the brand’s ethos of evoking national pride, the campaign spans a seven decade journey capturing iconic moments & events which not only created history during their time but also propelled India onto the world stage. In an attempt to immortalize these milestones and let people reminisce the country’s proud history, the brand has launched a limited-edition art infused tea-set & tin pack collection, called #DeshKaGarv collection as a part of the campaign
IDFC Mutual Fund
IDFC Mutual Fund celebrates ‘unity in diversity’ uniquely with their latest investor awareness film titled ‘#UnitedByInvestments’.
Diversity is given new meaning in the film, where the fund house talks about various investor personalities and their approach to investing, expressed through opinions. With Pan-India content being celebrated and ‘One India’ ideologies gaining traction, the film intends to send out a message about ‘investments’ and ‘mutual funds’ being a constant across the nation, with every citizen wanting a better life, more financial freedom, and stability when it comes to finances in the long term. Mutual Funds are presented as an answer that unites people, and gives the investment type a universal appeal.
