Tata Capital, the flagship financial services company of the Tata Group, unveils a witty digital campaign that encourages investors to use the digital wealth management app- Moneyfy. Conceptualised by Infectious Advertising, the campaign has a series of 3 short cheerful films themed around the ease of making investments with Moneyfy. The campaign went live on September 03, 2022.
The digital films talk about the mobile-first generation which carry out most tasks online with just a few clicks on their phones. Using Moneyfy would ensure a flawless journey for those wanting to do financial planning on the go. Through this app, investors can also avail a host of services including instant investing for over 1500+ mutual funds, e-assist team etc.
Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said, “Our latest campaign focuses on how investing and customization is convenient through Moneyfy with everything accessible instantaneously. Using Moneyfy is a great way for Gen Z to dip their toes into investing waters. The app provides one with all the tools they require to make an informed investment decision. We’re sure the campaign will resonate with our audience.”
Commenting on the campaign, Ramanuj Shastry, Co-founder and Director, Infectious, said “Investing is tedious business and millennials and the Gen-Z don’t subscribe to the complicated. Moneyfy solves a real problem by simplifying investment for them. We really enjoyed working on these films and hope they inspire more young people to invest.”
