The World Heart Federation (WHF) celebrates World Heart Day annually on September 29 to raise awareness on the crucial effects of cardiovascular ailments. It also aims to educate people on ways to prevent cardiovascular diseases as they are the leading cause of death, globally.
The symptoms often overlap with that of other health conditions due to which people fail to take timely action in case of heart attack.
Brands took the initiative to reiterate the importance of a healthy lifestyle for a healthy heart with campaigns calling for a positive action in this direction.
Their heart-beating campaigns like #LearnCPRSaveALife, #DilKiSuno have been launched to spread awareness among the audience to prevent cardiac issues and burden caused by it.
Brands and campaigns featured are ICICI Lombard, Redcliffe Labs, Future Generali India Life Insurance, SBI General, Kauvery Hospital and HCMCT Manipal Hospitals.
ICICI Lombard
ICICI Lombard General Insurance, the non-life insurance company, has picked up the grim reality that less than 2 pc of the population in India is trained in CPR against the requirement of 30 pc, as a premise of its new digital campaign,. The campaign aims to demystify the misconceptions around CPR and build awareness about this basic life skill.
The brand has aptly chosen Indian film actor Emraan Hashmi, to help deconstruct the myth that CPR is not the same as kissing. The campaign explains the importance of CPR in saving someone’s life. It also covers a tutorial by a medical practitioner on administering CPR, a critical life saving skill.
Redcliffe Labs
Redcliffe Labs, the diagnostic service provider, launched the “DilKiSuno” campaign for World Heart Day to raise awareness on how adopting a healthy lifestyle at any age can reduce your chance of developing heart disease and having a heart attack or stroke.
Through the campaign, Redcliffe Labs wants to send across the message #DilKiSuno, kyunki kuch maamlo me dil humesha sahi hota hai. Take a moment to pause what you are doing, inhale deeply, and pay attention to your heart’s rhythm, as it is the secret to your physical and emotional well-being. The idea is to encourage everyone to start listening to their heart on this World Heart Day.
Future Generali India Life Insurance
Re-emphasizing the brand tagline ‘Bharosa Papa Jaisa’ Future Generali India Life Insurance is back with its 360-degree campaign this World Heart Day. The campaign focuses on the essence of how a father is determined to keep his heart fit by leading a healthy lifestyle and living up to the trust his child bestows on him. A child’s trust means the world to the father. And being with a trusted life insurance company means peace of mind and financial security for him and his family.
SBI General
SBI General, underlines the importance of keeping your heart healthy and taking proactive steps to prevent cardiovascular disease, this World Heart Day. The Company launched ‘Know your Heart Health’ initiative in association with Apollo 24|7. This survey helped the respondents to know and understand the impact of their lifestyle choices on their heart health through a series of related questions, which was summarized as a ‘heart health score’, in the end.
The company urges people to understand how they can mitigate the health and fiscal risks associated with heart diseases. It has unveiled a digital film which emphasizes on small, yet significant choices that may impact our heart health. It also highlights impactful data on heart diseases in India and urges the audience to adopt a healthier lifestyle.
Kauvery Hospital
Kauvery Hospital has launched a campaign on this World Heart Day 2022 in an attempt to pay a tribute to the millions of healthcare workers across the world who swing into action immediately after a heart attack and save lives. When a patient is brought to a hospital after a heart incident, an entire ecosystem of healthcare workers and doctors gets activated to save the patient.
HCMCT Manipal Hospitals
On the occasion of World Heart Day, Dwarka based HCMCT Manipal Hospitals has posted heart-shaped stickers on over signals around South-West Delhi along with creative messages across the streets on the significance of heart health.
Through this initiative, HCMCT Manipal Hospitals wants to encourage people to take a pause and understand the importance of heart health. This was followed by a dance fitness session in the hospital in collaboration with the health and fitness platform, Cult.Fit, in which over 150 people from the hospital and the local community took part.
