Abhijeet Ranjan, ex-National Sales Head at Star Plus, has been appointed as the Chief Revenue Officer of Public app. Abhijeet will be responsible for accelerating the overall revenue growth of Public app and creating deeper in-roads with national brands aiming for deeper market penetration via vernacular advertising.
Welcoming Abhijeet, Azhar Iqubal, Co-Founder & CEO of Inshorts Group said, “Public app is today amongst the very few informative apps in India to have such massive reach amongst vernacular audiences, making it an apt platform for brands looking to connect with Bharat. Abhijeet’s role will be instrumental in further establishing Public app as a must have in the core advertising mix of national brands and I am sure his diversified industry experience will open up several new opportunities for a rapidly growing platform like ours.”
Excited about joining the team, Abhijeet Ranjan said, “Public app has seen such success in a short span because it fills a critical gap of providing users with hyperlocal updates which have a direct impact on their daily lives. The large userbase combined with innovative advertising formats and hyperlocal geo-targeting offers immense opportunities for advertisers and I am looking forward to work with the highly talented Public app team to fully harness this potential.”
Abhijeet comes with an overall experience of over 15 years. Prior to joining Public app, Abhijeet was the National Sales Head for Star Plus, the leading Hindi GEC in the country, for the last 1.5 years. In his previous stints, he has worked in various leadership positions at Snapdeal, ESPN, Network 18, HT Digital and more. Abhijeet has won the Top 50 Most Influential Marketing Leader Awards from CMO Asia for two consecutive years (2018 and 2019), amongst other notable recognitions.
