Xiaomi, a mobile Original Equipment Manufacturer (OEM), has onboarded AVOW as its official core agency for the entire regions of EMEA, SEA, and LATAM.
The agency will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) the awarded regions and will interact as the main point of contact to manage a 360-degree execution of mobile ad campaigns on the platform – including media inventory buying, campaign set up, result measurement and campaign optimization. Brands and agencies looking to leverage the Mi Ads platform will now gain access to exclusive ad formats and reach untapped users from Xiaomi’s diverse user base via AVOW’s international teams, who will offer managed campaigns as well as brand awareness activities.
The brand’s statement read, “Our media sales expansion strategy is to outsource these activities by selecting strong core partners to represent them in specific regions. This partnership comes at a crucial time, as marketers looking to promote apps are bound to rely upon third-party advertising sources with very little or no guarantee of fraud detection, booming costs, and user engagement.”
“We are stoked to enter this new chapter in our cooperation with Xiaomi. Our long-term partnership is built on trust and our aligned visions toward the contribution to the mobile advertising industry. This new challenge will strengthen our alliance, and allow us to offer unique opportunities for mobile marketers to access some of Xiaomi’s most extensive markets in EMEA, SEA, and LATAM”, says Ashwin Shekhar, CEO and Co-founder AVOW.
