World Mental Health Day is observed on October 10 every year to raise awareness around mental well-being and the social stigma that surrounds it.
This year’s theme is “Make mental health and well-being for all a global priority”.
Several brands and organisations have come forward with encouraging campaigns to raise awareness among the people undergoing such issues. They have also emphasised the importance of mental and physical well-being.
MediBuddy
MediBuddy, the digital healthcare platform, launched its new fifteen second awareness video with an objective to emphasise the importance of mental and physical well-being featuring Amitabh Bachchan, who encourages people to know the advantages and ease of digital healthcare.
The video urges people to prioritise their mental health on account of World Mental Health Day, observed on October 10. The unprecedented times of the coronavirus pandemic made society realise how critical it is to be aware of mental health. Subsequently, helping with getting rid of stigma around prevalent issues such as depression and anxiety is also very important.
Josh
Marking the occasion of World Mental Health Day, Josh, the short-video app, released a series of 3 films aimed at raising awareness around the issues of one’s mental health with a specific focus on depression. Through the thought-provoking films, Josh attempts to question our current behaviour and actions towards mental health in India by giving viewers an understanding of depression from the perspective of those battling it.
The campaign has portrayed three individuals suffering from depression as professional actors. The films were made to look like an acting masterclass wherein these veteran ‘actors’ give the audience tips and tricks that they used to get better at playing their characters. The reveal of course was that they weren’t professional actors but were forced to act so they could hide their depression.
Lissun
Lissun, a start-up offering end-to-end mental and emotional wellness, has announced the second edition of its yearly digital property, ‘#LISSUNToYourMind’. The start-up founded the campaign to spread awareness and resonate the message of Mental healthcare for all: let’s make it a reality last year. It successfully touched the lives of 25000+ people in need for emotional and mental well-being. This year the brand has come up with the second edition of the campaign to celebrate the success achieved so far and share the ambition of the coming year with everyone.
Under the campaign, Lissun will conduct two-day virtual events consisting of panel discussions. On day one it will have esteemed guests from diverse fields to address the subject of – Mental Health Interventions within the Systems of Society & Health Care. While on day 2, it will elaborate on the topic of – Creating Access to quality mental health care: Struggle, Needs & Challenges in consultation with healthcare companies, doctors and even corporates. The same will be followed by sessions on art therapy, mindfulness, competition for college students, etc.
NumroVani
NumroVani launched a social media campaign called #AskForIt to encourage people to come forward, bring a change and receive the personalized help that they need to better deal with their situation. The campaign highlights how we are not alone in this and that help is always available for those who #AskForIt.
The campaign through digital platforms like Instagram, Facebook, WhatsApp, and LinkedIn shares how being responsible for mental health results in avoiding life-long disabilities and the importance of eliminating mental health stigma to live a healthier, more fulfilled life. The campaign aims to generate awareness around proactive and personalized wellness programs based on an individual’s Date of Birth, Name, and Chronotype.
Lupin India
Kotak Mahindra Bank
L’Orèal Corporate
SBI General
MX Player
HDFC Bank
Standard Chartered Bank
SOS Children’s Villages India
Eureka Forbes
