The microblogging platform, Twitter has elevated Rishabh Sharma, formerly head of Twitter Next in India, to a new region-wide role as Head of Core Business, Twitter Next Asia-Pacific.
In this new role, Rishabh will spearhead Next’s work with brands and businesses across the APAC region, with a focus on integrating the teams’ capabilities and the strategies of brands across markets into one big holistic offering.
Commenting on Rishabh’s appointment, Daniela Bogoricin, Director of Twitter Next APAC, said, “The APAC region is diverse and full of possibilities. Through our work with brands in the region, we’ve realised that there are some similarities that run deep and brands across markets can learn from each other. The Core Business hub led by Rishabh plays an important role in working with global brands holistically in the region, with a keen focus on applying ideas and strategy while always respecting the cultural nuances of each country. With Rishabh’s appointment, we want to strengthen the collective potential of our teams in APAC, forging Twitter Next as a powerhouse of creative hub that helps global and local brands leverage human insight to communicate with cultural nuance, relevance, and stay ahead of the technological curve.”
Sharma in a Twitter post wrote, “I am thrilled and honoured to lead the creative and wonderful Core Business, Twitter Next, team across APAC. We will continue to help brands combine their purpose with the right strategy to create human-centric ideas worth talking about. I look forward to working with the incredible APAC team to forge Twitter Next as a powerhouse of creative hub that helps brands communicate with cultural nuance.”
