Mumbai: Wondrlab Network has announced an investment into Bridgesoul and the launch of WondrBridge — a joint venture focused on building and operating AI-powered Nano and Micro Global Capability Centres (GCCs) for global enterprises. Wondrlab will invest $100 million USD over the next three years to scale WondrBridge across India, Europe, the US, and ANZ, creating a unified global innovation corridor.
Bridgesoul is a global firm focused on technology, trade, and GCCs through high-impact investments and joint ventures. Founded by New Zealand technology veteran Rohit Anand — who has held leadership roles with local and global multinationals — the company operates across multiple geographies, anchored by a New Zealand-based consulting arm. Bridgesoul group’s NZ consulting arm, Redstone Ventures NZ, will ramp up APAC operations and investments as part of WondrBridge.
The launch comes as the GCC market in India is projected to reach $100–110 billion by 2030, with Nano and Micro GCCs — comprising 10 to 150 specialists — emerging as the fastest-growing segment, expanding at 15–20% annually.
WondrBridge is designed to move enterprises beyond traditional outsourcing models towards co-owned, AI-led innovation engines. Through Joint Ventures and Build-Operate-Transfer (BOT) models, it enables companies to internalise vision, culture, and capabilities — retaining intellectual property and building long-term enterprise value via shared ownership. The model allows enterprises to set up high-impact teams within four to eight weeks, combining deep engineering, data and AI, cloud and physical infrastructure, and full-funnel digital transformation capabilities.
At its core, WondrBridge deploys AI-infused, outcome-driven squads anchored in data engineering and AI orchestration — including agentic AI to automate workflows, enhance productivity, and enable continuous, intelligence-led decision making.
Saurabh Varma, Founder, Wondrlab Network, said, “WondrBridge is a natural extension of Wondrlab’s platform-first approach, bringing together media, data and technology across the full funnel into a single operating system. As enterprises expand into new geographies, Micro and Nano GCCs offer a far more effective way to build embedded, high-context teams. Through WondrBridge, we are combining ownership-led models with deep data, AI and agentic AI capabilities to help businesses move from outsourced execution to building sovereign, intelligent innovation engines that can scale globally at speed.”
Rohit Anand, Founder, Bridgesoul and Co-Founder, WondrBridge, said, “Global Enterprises today need to move away from outsourcing to ownership, be comfortable with operations in multiple geographies backed by relationships, capital, speed, cultural and technological expertise. Through WondrBridge, we intend to enable that vision combined with deep ownership. Whether it is establishing an AI-first innovation hub in Poland or an engineering pod in India, WondrBridge serves as the command centre for brands navigating increasingly complex global ecosystems, underpinned by strong cross-border relationships, Capital Investments and execution expertise.”
Rajesh Ghatge, CEO, Wondrlab Technologies, said, “What we’re building with WondrBridge is a fundamentally different operating model where our platform-first approach connects media, data and technology across the full funnel into a single system. Micro and Nano GCCs are not just delivery units; they are embedded, high-context hubs that scale with the business. By integrating data, AI and agentic AI into this model, we’re enabling enterprises to move faster, make smarter decisions, retain culture and build globally distributed innovation engines with real ownership.”
WondrBridge will operate through a dual-shore model — with India as the primary scale and engineering hub, and Europe (Poland) as a near-shore centre for advanced execution and regulatory alignment. Together, the two locations form the operational backbone of a platform designed to help enterprises build globally distributed, intelligence-led innovation engines with genuine ownership and long-term competitive advantage.
