Top Advertisers
In the Week 40 of Broadcast Audience Research Council (BARC) India data, Hindustan Unilever Ltd. continued its lead with rise in ad volumes from 4907.36 (‘000) secs to 5315.75 (‘000) secs followed by Reckitt Benckiser Group at 2nd spot with rise in ad volumes from 3724.65 (‘000 secs) to 4231.68 (‘000 secs). Godrej Group moved one spot up and claimed the 3rd position with rise in ad volumes from 1043.09 (‘000 secs) to 1159.93 (‘000 secs). Coca Cola India Ltd. slipped one spot down and stood at 4th position with drop in ad volumes from 1408.08 (‘000 secs) to 1144.48 (‘000 secs). Procter and Gamble retained its 5th spot with rise in ad volumes from 853.67 (‘000 secs) to 1141.71 (‘000 secs). Cadburys India Ltd. took a leap from 8th spot to 6th spot with rise in ad volumes from 648.11 (‘000 secs) to 665.32 (‘000 secs). Pepsi Foods (G) retained its 7th spot with drop in ad volumes from 710.22 (‘000 secs) to 589.6 (‘000 secs). TVS (G) entered the chart with ad volumes of 494.81 (‘000 secs) and claimed the 8th spot. Tata (G) moved one spot up and claimed the 9th position with 481.99 (‘000 secs). Glaxosmithkline Group entered the chart with ad volumes of 418.27 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Harpic Power Plus 10X Max Clean took a steep leap and bagged the top spot with rise in ad volumes from 266.8 (‘000 secs) to 585.98 (‘000 secs) followed by Lizol all in 1 from 5th spot to 2nd spot with rise in ad volumes from 334.36 (‘000 secs) to 545.07 (‘000 secs). Dettol Antiseptic Liquid slipped one spot down and stood at 3rd position with drop in ad volumes from 640.65 (‘000 secs) to 438.11 (‘000 secs) followed by Coca Cola at 4th position with drop in ad volumes from 486.9 (‘000 secs) to 266.79 (‘000 secs). Mortein Insta took a leap from 8th spot to 5th spot with drop in ad volumes from 297.84 (‘000 secs) to 253.76 (‘000 secs). Lalithaa Jewellery entered the chart with ad volumes of 250.57 (‘000 secs) and claimed the 6th spot. Dettol Toilet Soaps slipped one spot down and stood at 7th position with drop in ad volumes from 334.16 (‘000 secs) to 250.27 (‘000 secs). Colin entered the chart with ad volumes of 242.08 (‘000 secs) and claimed the 8th spot followed by Harpic Bathroom Cleaner with 241.99 (‘000 secs) at 9th spot and Dettol Disinfectant Spray at 10th spot with 231.58 (‘000 secs).
