Brands in full swing with joyous campaigns spreading festive cheer among the consumers.
Kalyan Jewellers
Kalyan Jewellers’ latest Diwali campaign ad, #CelebratingEveryIndian has been trending across social media and digital platforms. Within five days of its launch, the digital ad film has garnered more than 10 million views on YouTube.
Interestingly, the campaign ad has few stories and characters that resonate from the real-life of actors. The star-studded festive campaign also features young talented stars portraying the many personal traditions and region specific rituals, while also showcasing how traditions continue to evolve in current times. The ad film reflects upon the slice-of-life moments that make Diwali truly special for every Indian while also taking inspiration from India’s spirit of togetherness through a mixed bag of emotions, which are part of every Indian’s Diwali celebrations.
OPPO
OPPO, the smart device brand, launched its Diwali Campaign in line with its motto #InspirationAhead.
The film sends a message about how different thinking can provide an out-of-the-box solution to a problem. The message at the end of the film, ‘be the light that inspires’, has been portrayed aptly throughout, to inspire others to relook at the way we see things.
Wipro Consumer Care and Lighting
Wipro Consumer Care and Lighting, has recently launched a new campaign #SurprisinglyHuman that aims to elevate this Diwali with smart lighting solutions. The film commemorates the togetherness and union across two different generations as they celebrate Diwali with Wipro Smart Lighting range.
The brand film is framed around the concept of celebrating togetherness during the festivities across generations. Through this campaign the brand communicates that the products are not just innovative and smart, but also caters to the human emotions at heart. The film ends with the message that the lights are also Next Gen, just like today’s children. The campaign captures the consumer trust and brand resonance that Wipro Lighting enjoys in the Indian market.
realme
realme, the smartphone brand announced it’s new ‘real me Diwali’ campaign underlining the rich Indian culture, thought, and innovation that the GenZ generation brings to the brand.
Through the digital film, the campaign creates synergies between the brand and India’s youngsters who are taking Indian cultural elements to the global stage. The campaign highlights realme’s vision to leap forward as a trendsetter while keeping India’s youngsters, rich culture, and innovation at the heart of everything it does. Through this campaign, realme is encouraging young people to embrace their true selves and emerge as important, new forces of change creating an impact on the world.
CaratLane
CaratLane, the Omni-channel jewellery brand, has launched its digital film “Mere Style Ki Diwali”, on the occasion of Diwali. The campaign aims to showcase that while jewellery plays an important role in “intimate gifting relationships” every person has their own style of celebrating Diwali and honouring the traditions of the festivities.
Building on the brand’s core purpose to help consumers express their emotions, CaratLane’s latest film brings to life the journey of a daughter-in-law finding her own unique expression with her in-laws on the occasion of her first diwali with them. The film takes us through the surprise she has planned for Mother-In-Law by bringing both her worlds together.
Mokobara
Mokobara’s Diwali Campaign Happiness is #GoingHome is here to make Diwali even more special. Talking to community of avid travellers, they take a fun spin on proposition #GoingPlaces and talk about the joy of #GoingHome instead.
After all, the true spirit of Diwali lies in celebrating at home. Wherever your home may be. Whomever it may be with. Mokobara is ready to take travellers everywhere on a journey to happiness.
Ferrero Rocher Moments
‘Ferrero Rocher Moments’ has released a digital ad film featuring Sara Ali Khan for their upcoming digital Diwali campaign #MakeDiwaliMomentsPerfect.
The campaign highlights on the importance of choosing that perfect gift for your loved ones in your life and making it a memorable festival of lights for them. The digital film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect. The campaign builds on the idea of connecting with your precious ones, coming together, and creating perfect memories.
Reliance Jewels
Reliance Jewels and Scarecrow M&C Saatchi pay homage to India’s abode of greatness, presenting ‘Mahalaya’, an exquisite jewellery collection inspired by the royal heritage of Maharashtra to mark the upcoming auspicious & celebratory festive season.
Reliance Jewels’ new Mahalaya collection is an exquisite handcrafted collection of Gold & Diamond Jewellery designed taking inspiration from the lustrous weaves of Paithani silk saree to fascinating visuals of Warli tribal paintings, from scenic beauty of hills and valleys to the grandeur of Gads and Wadas and Royal Regalia, a jewellery worn by the royals. While their designers draw inspirations from different regions, the final Jewellery collection is designed to suit each and every Indian woman.
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