According to Chrome LIVE Week 45’22 data, Sports genre became the top gainer of the week as it grew by 0.08pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 98.8pc followed by Star Sports First with 83.3pc at second position and Star Sports 2 at third position with 81.2pc.
Hindi News genre claimed the second position as it grew by 0.06pc in HSM excluding <1 lakh market. DD News and India TV garnered the highest OTS with 99.9pc and stood at first and second position respectively. ABP News with 99.8pc secured the third position.
English Movies genre secured the third position by gaining 0.05pc in 6 Metros. Romedy Now channel gained the highest OTS with 53.3pc followed by Movies Now with 52.3pc and MNX with 51.8pc at third position.
Youth genre claimed the fourth position by gaining 0.03pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.1pc followed by MTV with 88.8pc at second position and Zoom with 86.7pc at the third position.
Infotainment genre stood at fifth position by gaining 0.01pc in All India 1 Lakh+ market. History TV18 gained the highest OTS with 88.7pc followed by Animal Planet with 85.8pc at second position and Discovery with 85.5pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
