Mumbai: Sony Entertainment Television has released two new promotional films for the upcoming season of Kaun Banega Crorepati (KBC) Season 18, extending this year’s central theme, ‘Sochna Padega’, beyond the quiz show’s iconic hot seat into everyday situations. Featuring host Amitabh Bachchan, the promos reinforce the message that success this season will depend not only on recalling answers but also on thoughtful decision-making.
The latest campaign builds on the show’s refreshed positioning by depicting relatable slice-of-life moments where the phrase “Sochna Padega” naturally finds its way into conversations, highlighting the importance of analysis over instant responses.
In the first promo, Amitabh Bachchan visits a café and asks the waiter whether the restaurant serves better Indian or Chinese food. Rather than answering immediately, the waiter pauses and replies, “Sir, aap hi ki baat se yaad aaya… sochna padega.” Amused by the response, Bachchan jokingly responds by choosing everything except Chinese, illustrating how the campaign’s central thought has become part of everyday interactions.
The second promo sees Bachchan tending to plants on his balcony while playfully asking whether they will bloom despite all the care they’ve received. Anticipating the familiar reply of “Sochna Padega,” he humorously remarks that the phrase seems to have spread everywhere before revealing the season’s core message: “Kyonki is baar sirf jawab yaad rakhna hi kaafi nahin hoga. Sahi jawab ke liye sochna padega.” The film underscores that contestants will need to think critically before locking in their answers.
With these two promotional films, Sony Entertainment Television introduces the refreshed format for Season 18, emphasising that knowing the answer alone will not be enough. Instead, contestants will be encouraged to pause, evaluate and apply their knowledge before making a decision.
Kaun Banega Crorepati Season 18 is set to premiere on August 10, airing Monday to Friday at 9:00 PM on Sony Entertainment Television and Sony LIV.
