Top Advertisers
In the Week 48 of Broadcast Audience Research Council (BARC) India data, the top six positions in the chart remained same compared to last week. Hindustan Unilever Ltd. maintained its top spot with rise in ad volumes from 5723.48 (‘000 secs) to 5847.07 (‘000 secs) followed by Reckitt Benckiser Group at 2nd spot with drop in ad volumes from 5237.99 (‘000 secs) to 3949.31 (‘000 secs) and Godrej Group at 3rd spot with drop in ad volumes from 1392.75 (‘000 secs) to 961.52 (‘000 secs). Procter and Gamble retained its 4th spot with drop in ad volumes from 1065.13 (‘000 secs) to 819.15 (‘000 secs) followed by Cadburys India Ltd. at 5th spot with drop in ad volumes from 801.15 (‘000 secs) to 789.98 (‘000 secs) and ITC Ltd. at 6th spot with drop in ad volumes from 588.2 (‘000 secs) to 501.04 (‘000 secs). Emami Group of Companies entered the chart with ad volumes of 486.74 (‘000 secs) and claimed the 7th spot. Tata (G) slipped one spot down and stood at 8th position with drop in ad volumes from 492.1 (‘000 secs) to 431.52 (‘000 secs) followed by Wipro (G) at 9th position with drop in ad volumes from 452.95 (‘000 secs) to 403.83 (‘000 secs) and Colgate Palmolive India Ltd. at 10th position with drop in ad volumes from 449.44 (‘000 secs) to 378.33 (‘000 secs).
Top Brands
In the top brands category, Dettol Antiseptic Liquid continued its lead with drop in ad volumes from 817.03 (‘000 secs) to 585.09 (‘000 secs). Dettol Toilet Soaps moved one spot up and claimed the 2nd position with drop in ad volumes from 498.9 (‘000 secs) to 454.58 (‘000 secs). Harpic Power Plus 10X Max Clean slipped one spot down and stood at 3rd position with drop in ad volumes from 521.57 (‘000 secs) to 379.53 (‘000 secs). Lizol all in 1 retained its 4th spot with drop in ad volumes from 436.36 (‘000 secs) to 315.85 (‘000 secs) followed by Harpic Bathroom Cleaner at 5th spot with drop in ad volumes from 376.44 (‘000 secs) to 264.59 (‘000 secs). Google Pay entered the chart with ad volumes of 254.47 (‘000 secs) and claimed the 6th spot. Santoor Sandal and Turmeric retained its 7th spot with drop in ad volumes from 308.34 (‘000 secs) to 251.3 (‘000 secs) followed by Arcelor Mittal Nippon Steel India with drop in ad volumes from 278.96 (‘000 secs) to 216.85 (‘000 secs) at 8th spot. Dettol Multi-use Antiseptic Skin Cream dropped from 6th spot to 9th spot with drop in ad volumes from 335.56 (‘000 secs) to 213.66 (‘000 secs). Close up Ever Fresh entered the chart with ad volumes of 213.34 (‘000 secs) and claimed the 10th spot.
