Wunderman Thompson Dubai created a campaign for Canon called “A Masterpiece Camera” that showcases the high-quality photos that can be taken with a professional Canon camera. This campaign highlights the fact that, despite advancements in smartphone technology, professional cameras are still necessary for capturing the best shots.
Pablo ‘Daf’ Dachefsky, Executive Creative Director for Wunderman Thompson Dubai, said: “We wanted to make people think of Canon every time they see a beautifully shot smartphone ad. So, we developed this series of ads which show the behind-the-scenes look at the moment a Canon is set up to take the perfect shot of a smartphone. It’s a simple way to make people remember the craft and the joy of working with a pro camera”.
The campaign also celebrates the talent, attention to detail and mastery that goes into professional photography. After all, although the advent of phone cameras means that photography is in everyone’s hands, capturing a truly great picture can be more difficult than many think.
