MX Player is set to release a new mini-series called “Salesman of the Year” on 21st December . The show follows the story of Karthik, a 26-year-old salesman from Hyderabad who moves to Delhi and must navigate a new city and a competitive work environment.
The series, which will be available exclusively on MX Player, is directed by Ankita Sharma and written by Rajesh Narasimhan and Ashiish V Patil and features internet sensation Ahsaas Channa in a key role. It will be composed of 5 episodes and will focus on Karthik’s efforts to prove to his parents that a sales job is not insignificant.
MX Player COO, Nikhil Gandhi said, “The vision behind creating MX Studios is to offer bespoke brand solutions to advertisers and marketeers across categories, tailored to cater to the pulse of Indian audiences. After the successful launch of our latest quiz based series, ‘Business Baazi’, we are delighted to associate with Valvoline, ET Money and TVS Raider for the upcoming slice of life series, ‘Salesman of the Year’. Written by Ashiish V Patil, it is an amalgamation of compelling content and seamless brand integrations. The diverse reach and target segmentation that MX Player offers is unparalleled in the OTT ecosystem and we hope to continue delivering value and impact for our stakeholders.”
Ipshita Chowdhury, Head Marketing – Valvoline further added saying, “Shifting a job and city both can trigger quite a bumpy ride. MX Studio’s new show Salesman of the Year tells the story of one such Hyderabadi salesman who moves to Delhi – and that’s when he finds a friend and Valvoline Bike Xpert, Rocky who runs one of Delhi’s top bike garages to help him make his life and ride, both smoother. Just like what Valvoline’s Champ 4T Engine Oil does for motorcycles. We found a great fit and a fun story to integrate the brand seamlessly and we are delighted to partner with MX Studios to present a fun new series that the viewers will enjoy.”
Santosh Navlani, COO, ET Money added saying, “MX Player’s new show “Salesman of the Year” depicts how the protagonist, Karthik, faces a challenge when investing his money and how ET Money Genius solves all his concerns and empowers him with investing intelligence. There is a strong correlation between Karthik and ET Money’s target audience, who witness the same challenge while making their investment decisions. With such a perfect narrative and story resonance, we believe our association with MX Player in this show gives us an opportunity to portray the value and power ET Money Genius can bring to an investor’s life, i.e., empowering them with investing intelligence.”
View the official trailer here:
