Kalyan Jewellers, an Indian jewellery brand, celebrates Pongal with its ad campaign featuring actor Regina Cassandra. The digital ad film embodies the festive spirit of the Tamil New Year and reflects upon the age-old traditions practiced by families to mark the harvest festival.
Set against a rural backdrop, this 40-second Pongal ad film beautifully captures the ethos of the Tamil region; their inclusivity, generosity of spirit and warmth extended towards guests and strangers alike.
Talking about the campaign ad, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “As we announce the launch of our Pongal ad campaign, we are thrilled to celebrate this joyous festival with our patrons. Pongal is a time for family and friends to come together, rejoicing the New Year, and our campaign film captures the fun and festive spirit of the occasion. It is a testament to the cultural nuances and regional ethos of Tamil Nadu, and we extend our New Year wishes to our patrons on this auspicious occasion.”
View the film here:
The jewellery brand has announced up to 25% off on wastages for all jewelry purchases as well as a flat Rs. 148 off per gram on gold rate. Customers can avail the exciting range of offers along with benefits of Kalyan’s 4-Level Assurance Certification on their jewellery purchases, ensuring a seamless service-backed shopping experience. The one-of-its-kind offers are valid until 31st January 2023 across Kalyan Jewellers’ showrooms in India.
