Vh1 Supersonic, a multi-genre music and lifestyle festival, is returning after a two-year hiatus and bringing together music lovers and lifestyle enthusiasts. The event, which celebrates all things music, food, art, fashion, and gaming, aims to provide an escape from the mundane and allow attendees to feel young, wild, and free. The festival will take place from February 24th to 26th, 2023 at Mahalakshmi Lawns in Pune.
Building on the success of its previous seven editions, the festival has now secured sponsors and formed partnerships with leading companies across a variety of sectors. The event brings together a range of genres, boundaries, cuisines, artists, and experiences all in one place.
Speaking on the brand partnerships and support received for this edition of Supersonic, Mahesh Shetty, Head – Network Sales at Viacom18 Media Pvt Ltd said, “As one of the biggest multi-genre music and lifestyle festivals in the country, Vh1 Supersonic has evolved into an unrivalled cultural phenomenon. It has established itself as one of the premiere destinations for youth brands to reach their target demographic. Our seamless brand integrations keep us ahead of the game; leading global brands like Budweiser partnering with us once again as well as partners like NEXA and JBL joining us in this journey is a sterling example of the success of Vh1 Supersonic each year.”
Gaurav Mashruwala, Business Head, Viacom18 LIVE (Integrated Network Solutions) added, “For over a decade, Vh1 Supersonic has carved an unequivocal legacy for itself, becoming synonymous with an exceptional experience that combines music, love, food and art. It continues to cross benchmarks with phenomenal support from like-minded brands. Our Superfam can look forward to an unrivalled new edition, across multiple consumer touchpoints, thanks to our incredible support systems – our partners and their distinguished offerings.”
On the partnership with Supersonic, Vineet Sharma, VP Marketing – South Asia, AB InBev, said, “Vh1 Supersonic has come to be known as one of India’s most iconic music festivals with its larger-than-life experiences, genre-defying music and as an established culture-shaper. These are tenets that strongly resonate with our brand, and we’re thrilled to be collaborating again to bring back the newest edition of the festival, after a 2-year wait. We will see the return of some of Budweiser’s most coveted experiences at Supersonic, but beyond that, with Budweiser Beats, we promise to level up the energy with new and unforgettable moments for fans and festival goers to enjoy the music this year.”
Synonymous with Vh1 Supersonic, Festival Curator Nikhil Chinapa, said, “We’re been away for two difficult years and we’re thrilled to be back.. and back with a bang! Much has changed while much remains the same. Incredible international and indie artists, phenomenal production, flea market, food and fashion streets… but most of all, our SuperFam is back and I can’t wait to see them all! I’m beyond excited and I can’t wait to make new friends and catch up with old ones at Vh1 Supersonic 2023!”
