Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging singers, musicians, DJs, dancers and performers from across India.
The initiative is designed to provide creators with a platform to showcase their talent through short-form videos, helping them build social media audiences and connect with a wider community. According to the company, creators whose content generates significant engagement will receive additional support from the Envent team.
As part of the initiative, Envent will also launch a dedicated YouTube channel featuring performances by artists from the Music Lab community. The platform will further incentivise participation by offering monthly rewards and recognition to top-performing creators.
Looking beyond digital discovery, Envent plans to organise concerts and digital events featuring standout performers from the Music Lab ecosystem. The company said these initiatives will provide artists with greater exposure and opportunities to reach larger audiences.
Commenting on the launch, Rohini Ahluwalia, COO of Envent The House Brands, said, “India has a lot of talent that is yet to be discovered. Envent Music Lab is our effort to give artists a platform, visibility, and support. We want to create opportunities where passion meets the audience and talent gets the recognition it deserves.”
In addition to providing visibility, the platform enables creators to retain ownership of their work and intellectual property rights, allowing artists to build their careers while maintaining control over their creative output.
With Envent Music Lab now open for registrations, the company aims to create a community-driven platform that helps emerging artists gain recognition, expand their reach and take their talent to the next level.
