ZEE5, a popular Indian streaming platform, has achieved high ratings on the Android and iOS app stores, with a 4.5/5 rating on Android and 4.8/5 on iOS. The platform attributes this to its user interface and improved user experience, which were developed by ZEE Tech and Innovation Centre in Bengaluru using research, data analytics and user feedback. This has led to multiple technological advancements and a better overall app experience.
Talking about the product experience and the business strategy, Manish Kalra, Chief Business Officer, ZEE5 India said, “Being a consumer-first brand from the very outset, we have focussed on building a platform that offers a wholistic experience to our audiences. Our strategy has been to invest in improving the platform’s user experience across devices and ensure that high quality content is showcased with best in class viewing experience. The increase in app rating is a significant validation from our consumers and encourages us to continue to provide great quality content with equally good viewing experience across demographics. We will continue to invest in becoming the most preferred OTT platform on the back of innovation, research and analytics with one simple objective of delighting our viewers.”
Addressing the success, Kishore AK, Chief Technology Officer, ZEE5 said, “The vision for us at ZEE5 has been to identify and then overcome the roadblocks for a better user interface while building a product that can be seamlessly integrated across devices. We rely on research and customer feedback to design the strategy for efficiently catering to the larger and diverse audience base. We are happy to see the results of our efforts as we continue to develop and make investments to enhance the user experience on ZEE5.”
“About a year ago, when we came together to set up the Technology and Innovation Centre in Bangalore, we went back to the drawing board and decided to reinforce consumer experience as the core proposition of ZEE5, our flagship digital platform. Empowering cross-functional teams to identify and solve consumer problems allowed us to make rapid improvements on many fronts at the same time.” said Bhushan Kolleri, Chief Product and Innovation Officer for Zee Entertainment.
