McDonald’s India- North and East has launched a new ad campaign titled “We Get It” with the tagline “You’ve got this. We’ve got you.” The campaign aims to show that McDonald’s is a supportive ally for young people and provides a comforting and enjoyable experience through its food, service, and restaurants.
The advertising campaign, created by DDB Mudra Group, includes three short films that depict relatable everyday situations and the small moments of joy that the brand can provide. The first film was released in December and has received 70 million views on various platforms.
Announcing the brand campaign, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our lives are becoming increasingly challenging with most of us living busy, always-on-the-go lives, juggling between multiple competing priorities. Quite often, things don’t go as we plan or expect. Our film “You’ve got this. We’ve got you” is a humble attempt to recognise and appreciate this reality of our customers and our bit in making these demanding, unpredictable micro moments delicious, feel good and easy for our customers in our own warm, welcoming and friendly way. We aspire to remain relevant and a constant in the thick and the thin of our customers lives.”
“Life isn’t perfect, it’s often a string of messy moments. And no one gets it better than McDonald’s. Where you can bring all of your life’s dramas and still be comfortable about it,” said Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
Watch the film here:
Campaign Credits:
McDonald’s team: Sushmita Kashyap, Abhinav Dhawan, Dhruv Kathuria
Creative Agency: DDB Mudra Group
Creative Team: Rahul Mathew, Iraj Fraz, Debashish Mondal, Dhruv Tiwari, Ashwini Mishra
Account Management: Ashutosh Sawhney, Aniruddha Deb, Armaan Batra
Planning: Mehak Jaini, Aditi Hariharan
Production House: Footloose Productions
Artists: Samriddhi Agrawal & Naman Mukherjee
