LaLiga has once again been named the leading sports organization in the Kantar BrandZ ranking, which lists the top 30 most valuable brands in Spain. This year, it ranks 12th, an improvement of three places from its ranking of 15th last year.
LaLiga has experienced growth of 1% over the previous year, a particularly relevant result considering that, overall, the companies in the BrandZ ranking have recorded a 9% drop in value in 2022, to 89.1 billion dollars.
First place in the ranking is once again occupied by Zara, which is worth 18.856 billion dollars; Movistar is once again the second most valuable Spanish brand at 16.167 million dollars, with Iberdrola in third place at 8.186 million dollars, and is the leading energy company on the list.
