India Today Group’s digital-first channel, MP Tak, has further expanded its online-presence with a newly launched website inaugurated by the Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan.
The website will concentrate on local news from various parts of the state and provide news articles, videos, and web stories.
Commenting on the launch of the website, Milind Khandekar, Managing Editor, Tak Channels, says, “MP Tak is a significant player and has been one of the most watched video news platforms in Madhya Pradesh. The idea behind the website launch is to cover the state of Madhya Pradesh in a focused manner with unbiased news reporting. The website will cover not just the local but also the hyper-local news” He further adds, “we have a strong presence in the northen region with three regional websites – UPTak.in, Rajasthan.com and now MP Tak.in”
Vivek Gaur, CEO, Tak channels & The Lallantop, India Today Group says, “With the launch of www.mptak.in, Madhya Pradesh will be our fourth regional market with its own destination. On YouTube and Facebook, MP Tak has already crossed over 200M+ video views between April ‘22 and December ‘22. The launch of the own destination is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey”.
