Mumbai: Sowmya K P has joined Social Beat as Chief of Staff.
Sowmya joins Social Beat from Zafin, where she most recently served as Consultant – MI. She announced the appointment through a LinkedIn post, expressing enthusiasm about joining the agency and contributing to its future growth.
Sharing the update, Sowmya said, “Excited to be joining Social Beat as Chief of Staff! Thank you, Vikas Chawla and Suneil Chawla, for the thoughtful discussions, and for sharing what’s ahead for Social Beat. I’m thrilled to be part of your incredible vision and build great things together.”
Before joining Zafin, Sowmya held roles at leading organisations including Deloitte, Sundaram Finance, and IIFL, gaining experience across strategy, consulting and business transformation.
With extensive experience spanning strategy consulting, business intelligence, AI systems and growth planning, she brings expertise in Strategy Consulting, Building AI Systems, Business Intelligence (BI), Thought Leadership, Growth Strategies, and organisational transformation.
In her new role, Sowmya is expected to work closely with the leadership team to support strategic initiatives, drive cross-functional collaboration and contribute to Social Beat’s next phase of growth.


















