Jalebi, the newest desi dating app for Gen-Z, has launched a new ad campaign, ‘Love, Care, Repeat,’ that showcases the importance of self-care, self-empowerment, and mindfulness while dating.
The campaign, consisting of 4 ads, is created by Momo Media and aims to inspire and empower Jalebi’s users to take control of their happiness and never compromise in its pursuit.
The ads use a blend of humor and expert advice to depict real-life scenarios and help Gen-Z navigate their online relationships and foster meaningful connections.
Titled J.O.M.O, Self-Love, YOLO, and Serotonin, the ads created by Anant Sharma, Director, CCO, and Co-Founder of Momo Media, showcases a guru, fitness instructor, counselor, and influencer who all encourage the use of the app suggesting to try healthy dating with the slogan “Seriously Good Dating.”
Discussing the idea behind launching this campaign, Able Joseph, Founder & CEO, House of Aisle said, “We believe that when you take care of yourself, you’re more likely to attract the right person and have healthier relationships. Dating isn’t all that easy for Gen-Z. Through Jalebi, we want to provide a safe platform through which they can find meaningful relationships – and this campaign captures exactly that outlook.”
View the films here:
