New Delhi: AYANA Hospitality has appointed One Rep Global as its official public relations representative in India, as the luxury hospitality group looks to strengthen its presence in one of its fastest-growing international source markets amid India’s expanding outbound travel segment.
Under the mandate, One Rep Global will manage integrated public relations and communications for AYANA Hospitality’s portfolio, including AYANA Resort Bali, AYANA Villas Bali, AYANA Segara Bali, RIMBA by AYANA Bali, AYANA Komodo Waecicu Beach and AYANA Midplaza Jakarta. The agency will drive strategic media relations, destination storytelling, executive profiling, influencer engagement and brand partnerships to position AYANA Hospitality among India’s preferred luxury hospitality brands.
The partnership comes as India continues to emerge as one of Indonesia’s most valuable tourism source markets. Indian visitor arrivals to Bali recorded strong growth during the first half of 2026, driven by increasing demand for premium leisure travel, destination weddings, wellness retreats and multigenerational holidays. India’s outbound travel expenditure is projected to exceed US$55 billion by 2034, supported by rising affluence and improved air connectivity between India and Indonesia.
Founded in 2009, AYANA Hospitality has established a portfolio of luxury destinations inspired by Indonesia’s culture, natural beauty and hospitality. Named after the Sanskrit word meaning “a place of refuge,” the brand’s philosophy centres on peace, harmony and wellbeing, reflected across its resorts and hospitality experiences.
Commenting on the partnership, Michi Sonoda, Executive Assistant Manager, Sales & Marketing, AYANA Hospitality, said, “India has become one of AYANA Hospitality’s most important international growth markets, with travellers increasingly seeking immersive luxury experiences—from destination weddings and wellness retreats to multigenerational holidays. Our partnership with One Rep Global enables us to deepen our engagement with Indian audiences while showcasing the authentic Indonesian hospitality, distinctive destinations and exceptional experiences that define AYANA Hospitality.”
Hemant Mediratta, Founder & CEO, One Rep Global, added, “India is not just growing as an outbound travel market. It is transforming. The traveller leaving India today is more curious, more experienced and more demanding of authenticity than any generation before them. What they are looking for now are places like AYANA, where every detail, from the architecture to the philosophy to the food on the plate, is rooted in something real. This partnership is our commitment to making sure that the most extraordinary corners of Indonesia find their way to the most extraordinary travellers in India.”
