HK Vitals, a D2C Vitamin & Mineral Supplements (VMS) brand by HealthKart, shines light on the difference between real collagen and collagen builders.
Featuring Yami Gautam Dhar, the ‘Real You. Happy You’ campaign highlights the need to opt for real collagen to achieve healthier skin and long-lasting results.
With this film, the brand initiates a conversation to distinguish between real collagen and collagen builders.
Chella Pandyan, Chief Operating Officer at HealthKart said, “I am very delighted to say that HK Vitals, has seen rapid growth owing to its innovative, effective, and contemporary offerings & collagen is a big focus for us. The Collagen market is still evolving and as a leader in the category, we feel it is important to educate our consumers about the importance of real collagen and its benefits.”
Commenting on her collaboration with HK Vitals, Actress Yami Gautam Dhar said, “I am so happy to associate with HK Vitals for its new campaign- Real You. Happy You. What made me want to associate with the brand the most was their philosophy of being real. I appreciate that HK Vitals is taking the lead in educating people about the importance of real collagen in their skin health. HK Vitals Skin Radiance Collagen is already an integral part of my daily skin care routine.”
Speaking about the new campaign, Neha Gupta, Head of Brand, HK Vitals said “Real You Happy You is all about dispelling the myth and breaking the illusion. It is the brand’s second campaign which enlighten consumers on different types of collagen products available in the market and nudges consumers towards the importance of choosing real collagen over collagen builders for effective and longer-lasting results. Yami’s simple lifestyle and approach to beauty and wellness align with the values of the target consumers and our brand philosophy, making her the ideal partner for the campaign.”
Watch the film here:
