Javier Campopiano has been named as Global Chief Creative Officer for McCann Worldgroup and McCann. He will report directly to McCann Worldgroup CEO Daryl Lee, who also serves as CEO of the McCann agency, and will join the company later in 2023.
Campopiano is tasked with creative leadership across the McCann Worldgroup global network, spanning 100+ countries and 16,000 people, working together with creative, strategy, and business leaders. The combined CCO role represents the company’s latest move to align the expansive suite of solutions in the McCann Worldgroup network with the creative powerhouse McCann.
“His creativity has no boundaries, his work defies categories, and he has the recognition to prove it,” said Lee.
“But most of all, he understands that a democratic culture of deep inclusion will define the next generation of creativity in our industry. I am delighted he will get to build on that culture at an epic scale here with us at McCann Worldgroup,” he added.
Campopiano will work closely with Suzanne Powers, who was recently elevated to Chief Product Officer, McCann Worldgroup, with the remit to drive product excellence—ensuring the entire organization is aimed at making, nurturing, and evolving its collective creative product.
“The last four years have been amongst the most fulfilling of my career, and since I met Daryl and the team, I haven’t stopped thinking of the endless possibilities of joining one of the most complete and exciting assemblies of brands and talent in our industry” said Campopiano.
“These days we all have two jobs in advertising: create excellence for the assignments we work on; and make our industry a talent magnet again. And McCann Worldgroup is an exciting place to make these things happen,” he added.
Campopiano most recently served as Worldwide Chief Creative Officer at Grey, where he oversaw the company’s creative product, helped set and implement the creative vision and spearheaded the recruitment of top talent.
He previously served as Chief Creative Officer at Saatchi & Saatchi North America, where he transformed the creative reputation of the New York flagship office. He began his career at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before moving to the U.S. to become Chief Creative Officer of FCB New York.
Campopiano gained worldwide fame for his role creating the “It’s a Tide Ad” campaign he is also a pioneer of branded content.
