Saaki, a D2C ethnic wear and fashion brand, has launched ‘Enchanted Dreamland’, a digital campaign that showcases the brand’s latest spring and summer collection.
The campaign features actress Samantha Ruth Prabhu’s digital avatar in a series of dreamy and enchanting visuals wearing Saaki’s latest collections: Jheel, Florette, Sohini, and Herbarium.
An official statement from the brand read, “Designed for modern day women to express their individuality, creativity, and style, the new spring summer collection balances contemporary designs with dreamy, whimsical, and aesthetic prints. ‘Enchanted Dreamland’ is characterized by its use of dreamy visuals, which aim to capture the essence of the collection and create a sense of wonder and enchantment in the viewer.”
The brand further stated that the campaign is designed to showcase its commitment to innovation and engage a wider audience through digital media.
The campaign is launched across the brand’s digital platforms, including Instagram and YouTube, and features short virtual clips and images of the actor.
Commenting on the launch of the campaign, Sushruthi Krishna, Founder & CEO of Saaki, said, “We created this campaign digitally as Samantha was recovering and was unable to shoot. We innovated by repurposing her old photographs and blending them with new styles and looks to create an all-new visual story. Technology has become a game changer in the fashion industry that is creating new experiences for the customers. With Enchanted Dreamland, we are pushing the boundaries of creativity, and we hope to keep surprising and engaging our customers with more such initiatives in future.”
