According to TAM AdEx-Female Sports Celebrity Endorsement Report, second half of the year 2022 witnessed 30pc ad volume growth as compared to first half.
There was a 3pc decline in the ad volume of advertisements featuring male sports celebrities comparing the first half of the Y 2022 to the second half.
Among the Top 10 sports associated with female sports celebrity, half of the total ad volume of the advertisements belong to Badminton sports. Cricket, the most popular sport of all, ranked fourth in terms of the ad volume share.
Among the Top 10 female sports celebrity endorsers, Pusarla V. Sindhu dominated the list with around half of the total ad volume share in Y 2022. Unlike male cricketers dominating the list of male sports celebrity endorsers, their only one female counterpart could manage to reach in the Top 5 list.
