The 23rd edition of the EMVIES, celebrating strategic, ground-breaking, and high-impact media campaigns by eminent media agencies concluded on Friday, 10th March, 2023 at Taj Lands’ End in Mumbai.
The Advertising Club (TAC), this year, received 1469 entries for EMVIES with around 26 agencies participating in the competition to win the country’s most prestigious media award. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 29 Gold and 53 Silver EMVIE trophies being presented to worthy winners in addition to 55 Bronze winners receiving recognition.
Wavemaker with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. was declared as ‘The Best Media Client of the Year’. Wavemaker bagged the coveted Grand EMVIE for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.
Mindshare with 340 points stood second and EssenceMediacom with 100 points stood third.
The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.
Partha Sinha, President Times of India group and President of The Advertising Club, said, “It is great to see this kind of energy at the EMVIEs. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”
Aditya Swamy, Chairperson of EMVIE’s Committee, said, “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of EMVIEs. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”
On retaining EMVIES Best Media Agency of the Year, Ajay Gupte, CEO- South Asia, Wavemaker, said, “Grateful that the work done by the team is getting recognized at the highest levels. This is the second year in a row that Wavemaker has won Agency of the year at the Emvies! I am very proud of each and every Wavemaker who has been consistently creating magic for our clients. Grateful to our amazing clients for supporting us and to the ad club for the Emvies which has been consistently recognizing and rewarding great work being done in the industry.”
Wavemaker India has clocked 630 points by winning One Grand Emvie, 18 Gold Emvie, 21 Silver Emvie and 26 Bronze Emvies. Mindshare India has scored 340 points by winning 6 Gold, 19 Sliver and 12 Bronze Emvies. EssenceMediaCom at No. 3 scored 100 points with 4 Gold, One Silver and Six Bronze Emvies.
Mondelez India became the Best Media Client of the Year 2023 with 440 points that includes One Grand Emvie, 15 Gold Emvie, 11 Silver Emvie and 17 Bronze Emvies. Hindusthan Unilever was a distant No.2 with 155 points that includes Two Gold, 9 Silver and 7 Bronze Emvies. Netflix India emerged as No. 3 with 145 points by winning Three Gold, 7 Silver and 6 Bronze Emvies:
