Animeta, the AI-powered Creator Tech company is aiming to bring about a ‘studio model’ in the creator economy business, with a view to bringing about a greater degree of organisation into the space. Today the company announced the first set of Animeta Exclusive Creators. The company began operations a month ago and within the first month’s time, they have onboarded many creators whose total monthly viewership across social media platforms is 1 billion+ & cumulative subscriber base is 50 million+.
The company is focused on key 16 content categories which make up over 80pc of social media viewership. The first set of creators features five of these categories which include Automobile, Travel, People & Vlogs, Science & Facts and Food & Drink.
“Reinventing themselves in every new video is a constant challenge that creators face”, said Devdatta Potnis, CEO, Animeta, “and we are developing a content strategy engine to primarily address that creator problem. We come on board as exclusive partners, providing the entire media, brand, strategy, financial & content muscle so that the creators can only focus all their energies only on the one thing they love to do which is creating content”.
The first list of Animeta exclusive creators include – Lakhan Rawat and Neetu Bisht Rawat of the Lakhneet Vlogs fame, a fun Indian couple who love to prank each other, create daily vlogs with their family and give couple goals to their audience; Faisal Khan – Founder of Motorbeam & FK-R, India’s first automobile creator; Gaurav Thakur, one of India’s biggest Youtube Educators, the founder of GetSetFly Media, widely known for his authentic content around Science, Space, Technology & facts; Manoj Malhotra an avid traveler and vlogger who has covered 50 countries in the last 14 years & is known for his Youtube channel – Travelling Mantra & one of India’s biggest food channels FoodieWe, created by the trio Onkar, Mukti and Gautam, who create playful and energetic content around food challenges and contests.
“We intend to bring about a meaningful difference in the lives of the Animeta Exclusive Creators while taking them multi-platform. Each of the creators comes with a unique edge and Animeta will ensure that we make them grow holistically,” said, Animeta, COO, Vipasha Joshi.
