Gurugram: Integrated communications agency Confiance Communications has secured the India public relations mandate for The Ocean Cleanup, the globally renowned non-profit organisation dedicated to eliminating plastic pollution from the world’s oceans.
Under the partnership, Confiance Communications will lead end-to-end strategic narrative development at both national and regional levels to build engagement for The Ocean Cleanup’s India operations. The agency will focus on driving high-impact visibility for the organisation’s cutting-edge technologies and on-ground deployments planned ahead of the monsoon season. By anchoring the initiative within broader national conversations around climate resilience, urban waste infrastructure reform and sustainable city development, Confiance aims to position The Ocean Cleanup as a key force shaping India’s environmental action agenda.
Speaking on the partnership, Bushra Ismail, Founder and Chief Strategist, Confiance Communications, said, “The Ocean Cleanup stands at the rare intersection of science, technological innovation, and tangible environmental impact. For us at Confiance, this partnership is deeply aligned with our belief that communication must serve a larger purpose. India is at a critical moment in its environmental journey, and there is a clear need for informed, responsible narratives around ocean health and plastic pollution. Our focus will be on translating The Ocean Cleanup’s complex, data-driven work into clear, credible stories that build public understanding, strengthen trust, and drive long-term awareness. This is the kind of issue-led work we are committed to championing.”
Robin Clegg, Head of Media and Communications, The Ocean Cleanup, added, “India is central to the global effort to stop plastic pollution at its source, and cities like Mumbai represent sites where targeted action can deliver real impact. As we begin our work in India, it is important for us to communicate our mission with accuracy, transparency, and local relevance. Partnering with Confiance Communications gives us a team that understands the Indian media landscape and the responsibility that comes with telling this story. We are confident in their ability to responsibly and effectively amplify our mission as we scale operations and build a sustained presence in the country.”
Through this engagement, Confiance Communications will focus on building long-term credibility for The Ocean Cleanup in India by spotlighting measurable outcomes, technological innovation and collaborations with civic bodies and environmental stakeholders. The mandate further strengthens Confiance’s growing portfolio of purpose-driven organisations and underscores its commitment to advancing narratives that intersect impact, policy and progress.
