93.5 RED FM, a private radio and entertainment network, has launched the fourth season of ‘Poila Boithak’ to mark the beginning of the Bengali New Year and celebrate its rich relationship with Rabindranath Tagore and Bengal’s baul. The event aims to bring together the best of Bangladeshi Baul and Bengali Baul artists on one platform on 22nd April 2023 at EZCC.
The event will celebrate the Bengali ethos with baul music across espaar and opaar bangla, food, and adda. The event will be hosted by RJ Nilam and RJ Niel. With the theme ‘Baul Beyond Borders’ the event will explore variations in Baul music with baul artists such as Joler Gaan, Karthika Das Baul, and Fakira who will enliven the event with their soulful performances. The event will also offer an experience zone including the best of mixed cuisines, handicrafts, folk art, and fashion stalls including nail art and mehendi, and much more.
Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said, “Over the years, our narratives have been consistent in creating boutique festivals for niche audiences across the country. We launched ‘Poila Boithak’ as a medium to offer a larger-than-life celebration to usher in the Bengali New Year. This year, marks the fourth edition of the event featuring mystic minstrels also known as baul artists from Bengal and Bangladesh, and celebrates the New Year’s influences on the overall Bengali culture. The event is a consistent promise by Red FM to create regional experiences that are more visible, and distinguished on a larger platform.”
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