HistoryTV18 has announced the launch of its made-for-mobile series #LivinHerStory with travel influencer Shenaz Treasury, exploring her way through Karnataka, with a special focus on the state capital Bangalore.
The series follows Shenaz’s travels and unique perspective as a woman traveller on a mission to collect smiles and stories. Shenaz will showcase the hidden and offbeat – cultural riches, natural splendours and modern marvels of the region. The stunning sights and sounds of Karnataka await viewers every day of her trip, from amazing aerial views while dining in the sky and the joys of virtual flight, to the pursuit of inner calm at the hidden Pyramid Valley – home to the world’s largest meditation pyramid with a capacity of hosting 5,000 people at a time. There’s more of the zen and tranquil vibe at India’s first saltwater deprivation tank, where Shenaz will take the journey within, to recharge and rejuvenate.
Starting Saturday, 22nd April 2023, the journey and experiences come to life on the social media accounts and pages of Shenaz Treasury, HistoryTV18 and FYI TV18. Over the course of 10 days, Shenaz will vlog about her experiences through posts, stories and reels.
The channel urges viewers to follow the journey to see and learn what makes Bangalore the sustainability capital of India, as Shenaz goes behind the scenes at eco-friendly restaurants that harness green energy to achieve zero-waste status. Also on the itinerary are residential projects and communities for whom sustainability is not an experiment, but a lifestyle. This theme continues as she meets the pioneering group of people who created ‘Mitti Mane’ – an eco-village made of sustainable, local raw materials with a vision to live closer to, and in harmony with nature. Understand the philosophy behind ‘Kachra Mane,’ a strikingly different dwelling from neighbouring urban homes, constructed from refuse and reused materials.
Speaking about her latest trip and collaboration with HistoryTV18, Shenaz remarked, “I am super stoked and look forward to exploring one of India’s most dynamic cities on #LivinHerStory. I am looking for stories that are inspiring and new; I don’t think people follow me for travel tips, but for the lifestyle and freedom that my travels bring along with fresh stories. What is great about a city like Bangalore is that it offers a melange of adventure, wellness, modernity and local inventiveness! There is always something novel to discover in a place that thrives on innovation and is yet so beautifully connected to its roots.”
Looking forward to the launch, Arun Thapar, President Content & Communication, Looking , said, “In recent years, HistoryTV18 has gained a significant following online with innovative and engaging content, targeting a growing audience who prefer to watch on-the-go. Social media serves as a vital source of content discovery and we have leveraged its incredible reach, to deliver mobile-first originals that offer viewers amazing local stories and experiences, which they might otherwise overlook. Younger audiences value authentic stories with immersive storytelling that combine entertainment, inspiration and learning. All the more so when created in shorter formats and delivered on personal devices for easy consumption. For our latest digital content offering, #LivinHerStory – we are excited to collaborate with Shenaz, a trusted voice in travel. As a traveller and content creator, Shenaz has built a loyal and growing fan following with her style and perspective that are unique and deeply personal. I am sure her characteristic energy and sense of wonder about places, people and new experiences, as well as the series’ format and content, will appeal to viewers.”
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