From passive addiction to being a hobby to a passion to a full-fledged profession, digital content creation has come a long way world over, and like other fronts, India is leading this trend too.
Over a million social media creators in India are expected to earn more than 500 USD per month in next 3 years, reveals the creator economy insights report launched by Animeta on the occasion of International Creator’s Day 2023.
The report predicts that one million creators in India would have at least 100K subscribers/followers in next three years, growing at 37pc at an annualised level, which will allow them to a steady digital income at par with a well-paying full-time job.
While the global growth rate of individual creators is 18pc, the annualised growth rate for India is over 115pc, revealed the report.
“All signs are pointing towards the trend that the Indian creator economy will become the most significant growth contributor to the global creator economy in the next couple of years. We are very bullish about this space & Animeta’s tech-product will revolutionize the lives of millions of creators & become the real game changer in the industry, particularly in the sponsored/branded content space”, said, Devdatta Potnis, CEO, Animeta.
“Sponsored content space is getting more organized and performance marketing metrics usage are on the rise in a cost-conscious market, where the rules of business & marketing are getting rewritten overnight. These encouraging, cost-efficiency driving trends are therefore making the creator economy more attractive,” said, Krishna Desai, CPO & Data Scientist – Animeta.
The report also sheds light on the branded content space in India, stating that currently over 3500 brands and 5000 creator partners are actively engaged in digital creator-driven branded content. The 20000+ branded content pieces have generated over half a billion engagements.
Retail, Technology, Apparel & Accessories, Personal Care & Health, Food, Finance & Insurance, Electronics, Gaming, Automobile & Media are the sectors which rely heavily and frequently on digital creator driven branded content.
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