GOAT Brand Labs, a homegrown D2C brands aggregator, has announced the appointment of Saumitra Kumar as the Head of Product, Engineering and Data Science.
Kumar brings with him over 12 years of experience, having worked in leading companies such as -Verizon and Sears, most prominent being Amazon. He spent over 5 years at Amazon, where he was the Engineering Head of Amazon Prime.
With Kumar joining their team, the company is looking to further boost its capabilities on the Tech front to scale these Digital-First brands, both in India and Globally.
Speaking about Kumar’s appointment, Rishi Vasudev, CEO & Co-founder, of GOAT Brand Labs, said, “We have built a strong portfolio of 20 Brands and are very excited to have Kumar join us at this crucial juncture. With his proven excellence in the field of tech, product and data, we are looking to build capabilities which are unmatched in the industry and provide spectacular growth for the portfolio.”
On his new role, Kumar, said, “I am thrilled to join GOAT Brand Labs and its stellar team. At GOAT, we have some amazing brands that consumers love, and now it’s time for us to leverage tech and data to scale them further. I look forward to working with the team to envision and build a suite of tech products that can help our brands grow exponentially.”
Kumar follows a bunch of senior leaders who have joined the GOAT team in the past year – Shouvik Roy, Ex Ogilvy, Mukesh Lodha, Ex CFO Neilsen, Anshuman, Ex Ivy Cap, Garima Garg, Ex Unilever, and Rishi Mohindru, Ex Wildcraft.
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