Renault has launched the #LifeOnDemand campaign for its TRIBER model, which emphasises the car’s modularity, versatility, and spaciousness.
The campaign features a 45-second TVC with actor Amit Sadh and will be aired on national and regional channels, as well as digital platforms. Shot in an architectural and uncluttered set, the images capture TRIBER’s modern aesthetic and showcase its versatility.
The aim of the campaign is to showcase the various seat and storage configurations available in the TRIBER and demonstrate its adaptability to various needs.
Watch the film here:
Additionally, the campaign aims to evoke an emotional connection with consumers by portraying the car as a vehicle for creating unforgettable memories with loved ones.
Sudhir Malhotra, Vice President, Sales and Marketing at Renault India said, “We are thrilled to announce our new Life On Demand campaign that has been launched to showcase the unique best-in class features and flexibility of TRIBER. The overarching objective of the campaign is to highlight the incredible versatility that Renault TRIBER offers to consumers. Through this campaign, we not only aim to showcase the car’s adaptability but also our commitment towards always elevating our brand to a premium level.”
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