Clear, a fintech SaaS company, recently launched its first-ever brand campaign for Enterprise Business. The campaign focuses on Clear Finance Cloud (CFC), the company’s flagship solution.
In an industry where B2B brand building is typically considered dull, Clear aimed to showcase its CFC solution in a unique and engaging manner by leveraging the power of storytelling. The campaign starts by depicting a busy finance team in an office, struggling with manual processes, compliance issues, and various other challenges. The campaign’s hero, the CFO, utilises Clear’s solution to introduce automation, time-saving measures, and increased efficiency to the CFO’s office. CFC acts as a comprehensive platform, serving as a single source of truth for tax and compliance, accounts payable/receivable, and treasury. It also provides real-time insights and faster decision-making capabilities to the finance leader at the leadership level.
Conceptualized by Mumbai based advertising agency Bombay Locale, the campaign primarily targets finance teams and CFOs who play a crucial role in maintaining high compliance standards within organisations. While Clear employs various B2B marketing practices such as value-added content, sales collateral, events, and webinars to connect with their audience, they decided to take a different approach for their groundbreaking Clear Finance Cloud solution. By adopting a long-format storytelling approach inspired by the B2C world, Clear brings to life real work-life instances of CFOs, emphasising their mission of transforming CFO offices and turning finance teams into value generators.
Archit Gupta, founder and CEO, Clear, said at the launch, “We aimed to keep the lightness and yet have the message easily understood. This ad campaign has a quirky take on what could possibly go wrong in a finance function, it then brings home the message in a fun way, automate!”
Osho Sidhant, co-founder Bombay Locale, said, “We were excited to inject creative flair into Indian B2B marketing, a first-of-its-kind endeavor. We ensured that we tied the inputs from the product, marketing, sales and leadership teams and weave an engaging story around a fictional finance team. Our approach was establishing ‘Clear Finance Cloud’ as the hero, solving finance teams’ issues across organizations,” he stated.
Watch the film here:
