Good Creator Co, an influencer marketing company, has launched Smart Campaigns, a technology platform for brands, aimed at transforming influencer collaborations in India.
Smart campaigns offers features such as zero commission, no agency or platform fees, complete technology-driven campaign execution for faster results, and real-time analytics for effective campaign tracking.
To mark the launch, Good Creator Co offers brands an opportunity to sign up and experience their first influencer marketing campaign for free.
Speaking on the launch, Sachin Bhatia, Co-Founder and CEO of Good Creator Co, said, “Like any new marketing solution, influencer marketing in its early days has been known to give at best fuzzy ROI. Recognizing the importance of guaranteed returns on investment for brands in influencer collaborations, we have introduced the ‘Smart Campaigns’. It’s time to make influencer marketing programmatic, similar to Google Ad words and Facebook Ad Manager.”
An official statement issued by the company read, “Good Creator Co leverages the AI expertise of its vast database and campaign analytics, gleaned from 1000s of campaigns executed. Through a data-driven approach, Good Creator Co claims that it eliminates the need for manual shortlisting, saving valuable time and effort.”
“The platform selects the most appropriate nano and micro-influencers from its extensive network and executes campaigns in an automated manner. To streamline the process further, Good Creator Co provides a dedicated creator app, enabling influencers to access briefs, plan their media, upload content, and conveniently receive payments, ensuring a seamless and efficient collaboration experience,” added the statement.
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