Uber’s advertising division and Uber have officially launched an advertising solution ‘Journey Ads’ in India. They have also partnered with Httpool by Aleph to provide advertising solutions for Indian brands.
Journey Ads, an initiative by Uber’s advertising division, allows brands to engage with consumers throughout the entire ride process.
Uber utilises its first-party data and insights to deliver relevant ads to users while maintaining their privacy and user experience. The company announced that the personal data is not shared with advertisers.
Uber claims that during the entire trip, consumers are exposed to the ad content with a 100% share of voice for over 100 seconds.
Apart from Journey Ads, brands can also leverage Uber’s first-party data and insights to reach riders through Uber’s in-car tablet pilot in Delhi and Mumbai.
Dr Mark Grether, VP, General Manager of Uber advertising, said, “Since Journey Ads launched last year, we’ve seen advertisers embrace the surface with click through rates above 3% and an average global view time of over 100 seconds – both well above industry standards, Given that impact, it’s exciting to see this impactful advertising surface scale in India.”
Prabhjeet Singh, President, Uber India and South Asia, added, “The Uber advertising team’s surfaces, such as Journey Ads and in-car tablets, offer brands a unique opportunity to grow relationships with consumers by connecting them at a moment when a customer is uniquely attentive. I’m excited to see this offering expand to give more Indian brands a space to create meaningful audience engagement.”
Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, said, “We are proud to partner with Uber to bring its unique advertising solutions to India. This is a milestone moment for on-the-move digital advertising globally. Connecting brands with consumers is in Aleph’s DNA and partnering with Uber in the region allows us to leave our mark together from the start of the journey.”
Amit Gupta, Managing Director with Httpool by Aleph in India, reiterated the significance of the partnership stating, “We are proud to partner with Uber to help bring its unique advertising solutions to India. The collaboration between Uber and Httpool by Aleph has unlocked an extraordinary opportunity to tap into the vast potential of reaching consumers during their journeys by leveraging the power of Journey Ads and in-car Tablets. This enables Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience.”
