Taboola, a company that provides recommendations for the open web, announced the renewal of its partnership with the news publisher, The Print, for three years.
Under this partnership, The Print will leverage Taboola Feed, a vertical-scrolling feed, to deliver personalised content recommendations to its extensive user base of its 12 to 14 million users across India, the United States, the United Kingdom, the United Arab Emirates, Canada, and Australia.
With Taboola’s suite of products and platforms, which include Feed, AMP Feed, Explore More, Next Up, and the Read More button, these integrations will provide The Print’s users with personalized content recommendations.
By leveraging Taboola’s features Match AI and Homepage personalisation, The Print aims to achieve its key performance indicators (KPIs) while delivering ensuring brand safety for advertisers.
Adam Singolda, CEO of Taboola, said, “We are thrilled to continue our journey with The Print, a well-known and trusted destination for massive audiences in India, and build upon our strong foundation of partnership. With Taboola The Print has shown a commitment to innovating around recommendations for readers, delivering a great user experience, and ultimately achieving its revenue goals.”
Shekhar Gupta, Founder and Editor-in-Chief of ThePrint, is excited about the partnership. “At ThePrint, our unwavering commitment has been to deliver exceptional journalism that deeply engages our readers. Taboola has been a valuable partner in elevating our readers’ experiences through personalised and relevant content recommendations. We look forward to embarking on this journey together and revolutionising the content discovery landscape in India. We are confident that this partnership will propel us into a new era of digital media excellence, further strengthening our position in the news media landscape.”
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