Indian agencies bagged two silver metals at the WARC Awards for Effectiveness 2023. The Awards are judged using two frameworks namely WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders
In the Brand Purpose category, ‘Breaking Taboos By Breaking Silence’ for Stayfree by DDB Mudra Group, Mumbai has bagged one silver. ‘The Missing Chapter’ by EssenceMediacom, Mumbai / Leo Burnett, Gurgaon for Whisper has won a Silver in the Cultural Impact category.
Commenting on the results, John Bizzell, Awards Lead, WARC, said, “We thank our juries who have worked tirelessly and congratulate all the Silver and Bronze winners on their stand-out achievements in building business success. The juries noted that the work that shone through to win Silver and Bronze accolades had clear ambition, strong insights and creativity that generated tangible results.”
The Gold and Grand Prix winners will be announced at the WARC Effectiveness Show part two, broadcast online from Cannes Lions at 09:30 CET, Monday 19th June.
