TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform – RAM (Radio Audience Measurement) in a new avatar.
According to TAM, RAM uses innovative Mobile technology & UI tools to leverage data analytics for radio broadcasters, advertisers, and industry professionals with insights into radio listenership behaviour, enabling them to make data-driven decisions and optimise their strategies.
TAM stated that data plays a vital role in understanding audience preferences and maximizing the impact of content delivery in today’s digital age. The RAM data via TRES Software empowers stakeholders in the radio industry with comprehensive, real-time data and actionable intelligence to revolutionize their decision-making processes.
Key Features and Benefits:
- Audience Analytics: RAM utilizes Digital Mobile Diary method to collect and analyse vast amounts of radio listenership data, providing in-depth audience profiles, demographic information, and listener behaviour insights. Currently, the base is 1600 respondents across 4 key markets; which will expand to other cities subsequently.
- Reduction of data lag: Enabling Faster data reporting, thereby reducing data lag from 3 weeks to just 5 days
- Web based Dashboard: No data uploads, Offline file saving, etc. Requires only Username and password to access!
- Cross Screen access: Access the dashboard anywhere, anytime on any screen!
- Data Visualization and Reporting: Easy-to-understand visualizations and customizable reports allow users to interpret complex data and communicate insights effectively, facilitating strategic decision-making and collaboration across teams.
“We are excited to present RAM, an indigenous Radio Listenership measurement platform, in a new form using Digital Technology to unlock the power of data & analytics and help grow the radio industry,” said, LV Krishnan, CEO.
Tejas Naik, Sr. Vice President, S-group & Business Development, stated that “Our goal is to improve the efficiency and effectiveness of broadcasters, advertisers, and industry professionals by offering them profound insights into listener behaviour. Through our platform, these stakeholders will be able to deliver engaging content, connect with their audiences, and achieve remarkable success in an ever-changing media environment.”
Anshu Yardi, Vice President, Business Development and Communications, also mentioned that, “We plan to integrate Radio Audience data with Radio AdEx in the coming months. This integration will provide the industry with a comprehensive solution that will help post evaluation of Radio campaigns effectively.”
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