In honour of World Music Day, brands from various industries have launched campaigns that celebrate the universal language of music. From collaborations with artists to innovative digital experiences, these initiatives highlight the profound impact of music and its ability to connect people worldwide.
Zepto
Zepto, a delivery brand, capitalised on people’s habit of constantly checking their phones while waiting for online orders by creating a social media campaign that combined music and conversations. In celebration of World Music Day, they introduced a 10-Min Playlist made up of song names that spelled out “Reaching You In 10 Minutes.”
boAt
boAt, an audio & wearable brand, has launched the ‘Break Through Music’ campaign on World Music Day to provide a platform for emerging artists who struggle to find recognition in the mainstream music industry. By purchasing a 100% share of voice ad space on YouTube, boAt ensured that viewers were introduced to rising stars through contextually relevant pre-roll ads tailored to their preferred music genres.
The campaign extended beyond digital platforms, with boAt collaborating with these artists to create content that showcased their unique style and sound. The launch of these artists was celebrated through outdoor hoardings in city hotspots, inviting music lovers to discover the next generation of stars. Additionally, the campaign offered YouTube ad spots on trending songs to promote emerging talents and transforming OOH properties into captivating QR OOH art, allowing viewers to scan QR codes and explore the artists’ genres and playlists.
Spotify
With the aim to highlight the rich cultural heritage of Indian classical music and the artists who continue to take it to listeners across the world, Spotify has announced ‘Echo’, to celebrate World Music Day. For now, the initiative entails three new playlists, each celebrating an iconic Indian musical instrument, and features flautist Naveen Kumar, tabla player and multi-percussionist Anuradha Pal, and sitar player Rishab Sharma.
JBL
JBL has launched ‘Tune Into Your Sound’ campaign to celebrate the spirit of self-expression through music on account of World Music Day. On the musical occasion, the audio technology company has also unveiled their new Tune Series of True Wireless Headphones with the JBL Tune Buds and JBL Tune Beams.
Conceptualised and executed by Grapes, an integrated communications agency, the campaign roped in prominent names from the music industry like Armaan Malik, Srushti Tawde and Monali Thakur. They brought to life the spirited lyrics created by JBL, through different tunes and music genres in their individual styles.
The campaign also invited music enthusiasts from across the country to share their unique renditions of the same, making the entire music community buzz with different melodies to the same words on World Music Day.
View the films here
Uncle Chipps
This World Music Day, the potato chips brand Uncle Chipps has teamed up with Yashraj Mukhate to create a new version of its jingle. This collaboration is aimed at evoking a wave of nostalgia while reminding audiences of their enduring bond with Uncle Chipps. The video captures the joy of enjoying Uncle Chipps while grooving to the catchy beats of the jingle.
View the film here.
Moj
Moj, a short video app, celebrates World Music Day with a campaign highlighting the theme “Music Needs No Language.” The brand film showcases diverse renditions of songs, transcending language barriers and bringing people together in a harmonious celebration. The company has also invited users to participate in the #MusicDay challenge, showcasing their musical talents and connecting with fellow music enthusiasts.
Aashirvaad Svasti
This World Music Day, Aashirvaad Svasti spins music magic using sound folies and sonics inspired by the city of Kolkata. By incorporating authentic city sounds, the company aims to create an immersive experience that captures hearts and amplifies the brand’s identity.
IPRS
The Indian Performing Right Society Limited (IPRS) collaborates with the Music Composers Association of India (MCAI) and Animation and Entertainment National Council WICCI for their illuminative campaign, “The World Behind the Music.” This multi-leg initiative aims to shine a spotlight on the extensive efforts and boundless creativity that go into the making of music.
The initiative aims to raise awareness and encourage all music users to acknowledge the efforts that go into creating music, promoting fair pay and fair play for music. By shedding light on the intricate and laborious journey of every musical composition, this campaign aims to change the narrative surrounding music creation.
