Bajaj Allianz Life Insurance has joined forces with Ideacafe.agency to execute ‘Fitness Billboard’ OOH campaign in Mumbai to promote its Diabetic Term Plan.
As a part of the campaign, he agency installed a treadmill on a billboard located on Mahim Causeway and encouraged people to check their fitness levels by walking on the treadmill since walking is an easy activity to begin with, and it is suitable for most individuals with diabetes.
A medical team of experts were present at the venue who conducted routine health checks to the audiences before the treadmill fitness test. People took up fitness challenge on treadmill as they walked to assess their health score. Post that doctor interacted with the individuals and spoke about diabetes and how one can stay healthy with simple lifestyle changes he/she can do in their lives to control that.
Commenting on the campaign, Nabendu Bhattacharyya, Founder, Ideacafe.agency, said, “As Bajaj Allianz is committed to help several Indians secure their family’s long-term financial plans, we at Ideacafe.agency too are passionate in bringing creativity alive on OOH space. With an opportunity to craft something innovative we at Ideacafe.agency took this challenge and created first ever fitness billboard innovation on OOH. We believe this FITNESS BILLBOARD OOH idea has a merit to raise awareness to inform and educate people about rising diabetic issue (India is referred to as ‘diabetes capital of the world’ with the diabetic population in the country expected to hit an alarming mark of 69.9 million by 2025 and 80 million by 2030) with the intention of influencing their attitudes, behaviours, and beliefs towards the achievement of a defined purpose or goal.”
He further commented, “Our philosophy at Ideacafe.agency is to create inspiration on OOH and treat the medium differently. Unlike many forms of advertising, OOH immerses an audience in your brand story, making it one of the most impactful mediums for powerful storytelling and we truly amplified this Bajaj Allianz Life Diabetic Term Plan communication through OOH in a big way. Ideacafe.agency executed OOH campaign seamlessly in major cities(Mumbai, Pune & Ahmedabad) targeting the right audience at relevant locations. Since this was first of its kind product in Insurance sector, we spread the awareness through the billboard (120×122 feet) display left an indelible impression on the minds of audiences passing by the media every day”.
