Troo Good, which bills itself as India’s largest millet snack company, has called advertising agencies for a creative and digital pitch to help establish the brand in India’s FMCG space.
Founded in 2018 by Raju Bhupati to provide affordable nutrition across sections of the population, especially children, Troo Good delivers seven millet-based offerings including its flagship Millet Chikki. The brand has four manufacturing facilities across states and caters to a diverse set of consumers.
The company has so far raised around Rs.70 cr in funding from OAKS Asset Management Capital and Sashi Reddi and his family office.
With a marketing budget of Rs.10 cr earmarked for FY 23-24, the brand is looking for a full-service agency to fast track Troo Good’s vision of establishing a pan-India presence, informed an official statement.
The brand sells more than two crore millet snack bars a month through retail and institutional channels.
