Cycle Pure Agarbathi, a prayer brand, has launched an ad campaign to promote its latest product, naivedya cup sambrani.
The campaign highlights how the product offers consumers a convenient way to experience the traditional sambrani fragrance without the need for lighting coal or cow dung. It further emphasises the blend of tradition and modernity in this product, capturing the essence of the brand’s commitment to providing wellness through their offerings.
According to the company, the naivedya sambrani cups are made with ethically sourced ingredients and are designed for even burning. They are easy to light and fill any space with a serene fragrance.
Speaking on this campaign, Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “The Naivedya Cup sambrani is yet another progressive innovation from Cycle that aims to keep Indian tradition alive for the benefit of future generations. The films show a progressive portrayal of the older generation who introduces the younger generation to the convenience of lighting the cup sambrani. As a brand, we thrive on continuous innovation and have a legacy of 75 years of original product creation. The cup sambrani paved the way from the creation of a cup sambrani segment in the market. We feel humbled to be able to contribute creatively and meaningfully to India’s rich legacy and keep our time-honoured traditions alive”.
