Mia, a jewellery brand, has collaborated with Schbang, a creative agency, to launch three AI creatives that artfully narrate the stories behind each collection. The brand believes that fine jewellery is a form of self-expression.
Through this collaboration, the agency blends AI technology with trendsetting design, enabling the brand to connect with its audience in an immersive and personalised manner.
Mia’s latest collection, ‘Nature’s Finest,’ pays homage to the tranquility of nature amidst the urban jungle. Surreal visuals showcase vibrant greenery amidst skyscrapers.
The ‘Wavemakers’ collection, inspired by seashores and waves, aims to bring the beach experience to the audience, rejuvenating them with a beach-state-of-mind. The AI-generated creative showcases the timeless beauty of the ocean, featuring the Wavemakers ring.
Inspired by the lush flora that breathes life into the world during the vibrant months of spring, Mia’s last creative vision blossoms into a ring that becomes one with a magnificent bough of cherry blossoms.
Sushant Vithaldas, Business Head, Schbang Bangalore, said, “At Schbang, we believe in the convergence of technology and creativity to elevate brand experiences. This collaboration with Mia enhances the story behind each collection and conveys our commitment to ensure the brand stays ahead of the curve.”
Sampurna Rakshit, Marketing Head, Mia by Tanishq, said, “Mia is the pioneer of modern new age jewellery which translates beyond bold and versatile designs. We are experimental in our approach and are constantly exploring new ways to reach our audience. Integrating AI to reimagine the communication of our collections helps us better reach our tech-savvy audience, not to mention showcasing these designs in their full glory. We are very excited to have incorporated this cutting-edge technology into our communication.”
